Organic search and search engines are critical to sustain your website over the long-term. In fact, if you can get these two working together, the user traffic to your website will increase markedly. As a result, there will be more clicks on your website, and, even better, more conversions.
So, what does a good result means for your business when you use organic search and search engines with your marketing strategy? It means that a web user may see the detail your website on the first result page of the search engine. From there she can click on the link to arrive at your website or landing page.
To taste success with your website or Facebook page, you need to write good web content. In fact, writing good web content requires special writing skills as well as a knack of telling fascinating stories for your online audience.
You need to publish high quality content so that the consumer has no other choice but to subscribe to your site and so becoming a loyal returning visitor. That’s what we all want, isn’t it?
So, let’s unlock the secrets of writing good web content…
The secrets of writing good web content
Know who you are writing for
The audience that you write for can influence your topic, tone, complexity and many other content issues. Therefore, you need to ask the following questions 1:
How old are your readers?
What is their gender?
How much education do they have?
Are they mainly urban, rural or suburban?
How much is known about their culture and heritage?
What is their socio-economic status?
How much does the audience already know about the topic?
How do they feel about the topic? Will they be neutral, opposing? Or will this be more like preaching to the choir?
Use the “inverted pyramid” model
The inverted pyramid is a metaphor used by journalists and other writers to illustrate how information should be prioritized and structured in a text (Wikipedia).
Here, writers place the most important elements of the story at the beginning (see image). In other words, they start with the conclusion of the story, followed by the most important supporting information, and end with the background.
Write short, simple sentences
Remember, website content that’s accessible and easy to read will reach a wider audience. For that reason, short sentences help to maintain the right tone of your page (an attitude of a writer toward a subject or an audience, Literary Devices).
Indeed, you should keep sentences short for the same reason you keep paragraphs short: they’re easier to read and understand.
Use active voice
Speak directly to your audience by using the active voice. The active voice describes a sentence where the subject performs the action stated by the verb (Your Dictionary). So, why is writing active voice so important on the web? 2
Sentences are usually shorter.
The communication style is more direct.
Actions are brought to life.
Strong verbs help the reader know who is acting and what is being acted upon.
The content is less ambiguous than the passive voice.
Show, don’t tell when writing good web content
Intrigue your audience by making them part of your story. For instance, use specific, real-world examples to help readers better understand and visualize your messages. Indeed, you can achieve this by using strong verbs…
Furthermore, strong verbs will convey your thoughts in the most descriptive and efficient way. In fact, strong verbs, more than any other part of speech, give prose vitality. Conversely, weak verbs make sentences mushy (SA Writers College).
Drop the jargon
Don’t be too smart for your audience. It’s very easy to use technical terms, or big words that only a small number of people can understand and pronounce, especially if you write for a niche. Best is to use words that most of us can understand.
Make you text so that it can easily be scanned
Make sure text is easy to skim. After all, most web readers will scan the page to find the specific piece of information they’re looking for, and, if they don’t find it easily, they’ll move on.
Noel Hooban writing for Internal Results mentions the following tips to make your text easier to scan:
Create Sections and Subheadings – break up your longer article into at least three to five key points or sections when possible;
Use Plenty of White Space – adequate white space is essential to helping a person’s eyeballs focus on the copy and images on the computer, tablet or smartphone screen;
Keep Everything Short – crisp, concise content flows more efficiently and allows a reader to transition from one item to the next;
Provide Lists and Bullet Points – reading straight-line copy from beginning to end is challenging;
Incorporate Visual Features – They not only amplify copy, but images and other visual items help break up the copy as well;
Highlight Key Words and Sentences with Bold – Bold words stand out in contrast to regular text as a reader scan.
Many times a picture is worth a thousand words. Furthermore, images help us learn, images grab attention, they explain tough concepts, and inspire (BMC). Indeed, we process images at an alarming speed. When we see a picture, we analyse it within a very short snippet of time, knowing the meaning and scenario within it immediately.
So, start of collect images that you can later use in your blog posts. Please remember to credit the owners of the images you use on some of your pages…
Layer website content
Getting easily around on your website is what all the users want. In fact, the great thing about a website is that it’s easy to direct readers from one page to another. Therefore you should help readers to find more great content.
How? By hyperlinking certain words or phrases to other relevant resources, especially those on your own website. And this will help keep people engaged with your content and moving through your site.
Leave them wanting more
At the end of the day we need to earn some money with our website. Therefore good websites will end each page with a strong call-to-action (or CTA for short).
For example the following CTAs: “Please Subscribe to our Newsletter” or “Visit our Shop now!”
Writing good web content is one thing that you can do to get your website or Facebook page higher up in the search engine rankings. Also, users will start to see you as an expert, hence you’ll get more visit, more leads and more sales.
Experiential marketing can help visitors to get more involved with your website. Indeed, visitors that enjoyed a great experience will most likely return to your site and tell their friends about it! But most of the websites, unfortunately, offers content that is not worth a second visit…
Websites that fail to engage their visitors are going nowhere. If you’re a website owner, you’ll soon recognize the symptoms of an unengaging website. Your site will show moderate traffic but without returning visitors. Many times, you’ll spend lots of money – good SEO, detailed product descriptions, targeted keywords, social media ads and even paid advertising. But all the money spent shows little result – maybe a couple of subscribers to your newsletter? What on earth is wrong?
Here in lovely South Africa, we find it most of the time difficult to feel good. Indeed, there’re more than enough reasons to feel bad, terrible and even depressed. After all, bad news is bombarding ordinary South Africans almost 24/7 screaming at us over all the media channels.
The consistent bad news has stolen the hope from many of the people of South Africa. Besides, we need hope to help us through these tough times. In fact, hope is an optimistic state of mind that is based on an expectation of positive outcomes with respect to events and circumstances in one’s life or the world at large (Wikipedia).
But then something unexpected happened on the 2nd of November, 2019. The Springbok rugby team of South Africa has won the Web Ellis trophy against England in the world cup final. They ran on the field as underdogs, but brutally demolished the well-funded and final favorites.
Yes, the national rugby team of South Africa, with all its troubles and challenges, has done the impossible – arriving home as world champions. The moment that the captain of the team Siya Kolisi lifted the Web Ellis trophy, he also lifted the hopes of 57 million South Africans. And wow, don’t we ever need all the hope we can get!
At the end of the day, we live to feel good. Here’re some of the important things we need to feel good…
How many times did you delay something that you must do? Justifying it by saying “I’ll do it tomorrow?” Or, “I’ll do it when I’m in a better mood or “I’ll do it as soon as I have more information”? I’m sure that all of us has done this sometimes during our life, mostly more often than we will admit to. After all, this bad habit of us – delaying the inevitable – is called procrastination.
Indeed, entrepreneur Jack Canfield recently described some of the roadblocks that lead to procrastination, also how you can find the motivation to overcome these time management hurdles.
Canfield suggested that the largest roadblocks to our success is often ourselves. Even more, “It can be too easy to use convenient excuses that the project in front of us is insurmountable” concluded Canfield.
But more importantly, for business owners and entrepreneurs, is the way that procrastination affects the performance their businesses.
“How to advertise your business during the first few months after starting?” is a question that many new business owners and entrepreneurs are seeking an answer for.
Of course they ask the question with good reason. In fact, without advertising your business, your prospective customers won’t know anything about your business. And, no business can start or grow without customers.
It’s usually a messy process, starting your own business…
Almost everyone that wants start a business needs money. Also, most of us don’t have enough money to cover all the costs of a business start-up. Therefore, the obvious answer is to borrow money from a bank or other funding agencies. But will you qualify for a business loan? And even more, what should you do to qualify?
How to qualify for a business loan
The thing is with a business loan (and any other loan for that matter) is that the loaners want their money back after a certain time. They will borrow money to lenders that they think are capable to pay it back. As a result, the lender must provide reasonable proof that the business will be viable and that he/she has enough collateral to cover the loan amount. The lenders also want to see that you are able to run a business and that you are passionate about your business idea.
It will be of great help if you can prepare for your business loan application.
Five steps to help you qualify for a small-business loan
Funding agencies in South Africa play an important role by helping to make previously disadvantaged South Africans business owners.
Indeed, South Africa is a country where the official unemployment rate was around 30% in the second quarter of 2019 (Trading Economies). Even more, Business Tech recently reported that the unemployment rate for young South Africans with a matric was 55% in first quarter of 2019 – rising to 58.4% for those with less than a matric.
The solution for these people is to start their own businesses. And, if they can get funded by the government, even better!
So, for those who qualify – here are some of the most important (government) funding agencies in South Africa:
A SWOT analysis is seemingly done during most corporate strategic planning sessions. To that end it’s not done without good reason. Indeed, using SWOT is simple, powerful and proven to be effective.
What is a SWOT analysis?
A SWOT analysis is a technique specifically designed to help with the identification of suitable business strategies for an organization to follow. It is a structured approach to evaluating the strategic position of an organization. Hence it is done by identifying its strengths, weaknesses, opportunities and threats.
Most of us won’t recognize an innovative person in a group of people. Indeed, maybe you’ve worked for years alongside an innovative colleague without noticing him. Even more, you’re so used to his behavior and mannerisms that you have tagged him as “odd”, but manageable.
For that reason you have all along squandered an opportunity to lift your company out of mediocrity into competitiveness… Consequently, it’s very regressive indeed. But let’s have a look at innovative persons, how to recognize them, how to utilize them and how to keep them.
However, first we need to understand what innovation is…
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