Job losses are increasing in the retail sector. It is feared that the retail sector in the UK will shed thousands of jobs as retailers move from “Bricks” to “Clicks”.
The retail sector as job creator is now facing job losses
Traditionally the retail sector in every free country was the bastion of creating jobs. Consequently numerous young people got their first job in a retail shop, earning their first salary. Many also took their first steps in a lifelong career in retailing.
PCR reported that Brick and Mortar retailers employ 2.6 times more employees per £ 1 million sales than online retailers. Brick and Mortar retailers employ five times more than Bricks and Clicks retailers and 13 times more than only online retailers.
With the advent of Bricks and Clicks retailers, it seems it is all changing now…
Bricks and Clicks retailers need fewer employees
The UK retail sector is estimated to loose between 79 000 and 580 000 jobs by 2018. This is because of the current growth in online retailing says Target Business Advisory Services,. Target suggest that if online retailers and Bricks and Clicks retailers return to be Bricks and Mortar retailers, between 114,000 and 837,000 net additional jobs will be created.
Is the growth in online retailing really affecting job-seekers badly?
Being your own boss – the online retail entrepreneur
There are a lot of opportunities for job-seekers to enter online retailing as business owners. An eCommerce website is nowadays getting more affordable, and with a sharp eye to spot a need in an online market, your online shop may soon be the talk of the month on the virtual social networks.
Retailers need to be outstanding in order to please their customers.
Overall, retailers succeed to please their customers
The Wise Marketer reports that the overall satisfaction of retail customers has grown 23% over the past six years. They ascribed this growth to the increasing use of digital technology by Brick and Mortar retailers.
The onset of digital technology and the internet has given retailers the opportunity they want. Retailers can now satisfy the need of each individual customer in a personalize manner.
Why are retail customers more satisfied?
Retail customers are nowadays more satisfied because:
- They have more choices how to buy their products – in the store, online or both.
- They have a larger variety of products to choose from, and can easily compare product prices on the internet.
- Customers can either visit a retail store to touch, feel and try the product, If they are not sure about a product. However, they can get more information online about the product.
- They are eager to join social websites such as Facebook and are not afraid to share their experience with a retail store or products with their virtual communities.
- The outstanding retailers will be complimented and even may even enjoy positive reviews by their satisfied customers on social media sites.
Why should retail customers be satisfied?
Customer satisfaction refers to the degree a customer is happy about a retailer’s products and service. As customers satisfaction increase, they become more loyal to the retailer and also advocate its brands.
The retailers are making more successful use of the internet and the interactivity that it offers to get more of their customers satisfied and eventually loyal to them…