Monthly Archives: January 2016

Five more Trends that Bricks and Clicks Retailers Should Take Note of in 2016

Software AG identified ten disruptive trends retailers should take note of this coming year. The first five trends was discussed previously. Here is the last five trends to watch out for:

6. The internet of total satisfaction

The Internet of Things (IoT) is going to revolutionize the store of the future, with its sensor-oriented devices enabling the most detailed and targeted customer centricity. Retailers embracing IoT will have visibility into inventories via electronic shelf sensors; the ability to create smart signs that are weather- or facial expression-relevant; and the tools to make every loyalty customer feel coddled and important.

7. Immersion therapy

Futuristic technology will immerse customers in the shopping experience. Technologies such as Microsoft’s Hololens will allow customers to augment reality while in-store. They will be able to try on clothes, or design their ideal kitchen, virtually, while sharing their experiences with friends and family. iBeacons™ and anonymous analytical face detection will enable retailers to interact in real time with customers, as well as track their behavior.

8. Clean-up on aisle one

Real-time monitoring capability will be critical for the store of the future, in order to sense, correlate and automate processes from staffing to inventory. Smart sensors will detect activity and provide visibility across a store coupled with streaming data and real-time analytics, allowing for actionable and automated responses to things like a spill in a grocery store or a run on umbrellas in a rainstorm.

9. Buy me now!

Retailers will further customize and personalize instant gratification “buy buttons”, which can be found anywhere from Twitter to Amazon, with the expectation that these will translate into higher earnings. But they will need to make strategic technology investments to ensure real-time inventory is understood and the complex processes involved in new channels are orchestrated correctly.

10. Last Item in Stock

Real-time inventory visibility will dominate as retailers strive to keep the customers informed of stocks at all times. Retailers will control inventories by applying technology that shows inventory levels across all channels.

A Brick and Mortar retailer battles to survive on its own, as is a Pure Click retailer… Retailers need to integrate both the physical and digital systems to prosper and grow during 2016. Visit eBizplan for plans to integrate your physical retail shop with an online retail channel.

Trends that Bricks and Clicks Retailers Should Take Note of in 2016

Software AG identified ten disruptive trends that Bricks and Clicks retailers should take note of this coming year. Here is the first five trends to watch out for:

Trends that Bricks and Clicks retailers should take note of

1. Fewer stores, more stuff

Bricks and Mortar retailers will add fewer new shops as they dramatically reinvent themselves to address multi-channel issues. To be honest, I’ve read ever more about retailers closing shops never mind not adding new ones! The Bricks and Mortar retailers that are remaining will serve more as pick up and fulfillment centers. The “endless aisle” concept will extend shelf space to the brand’s full catalog of products and accessible content.

2. Focusing on the individual customer – you

Customer-centric personalization will differentiate retailers by making their CRM strategies more targeted. Retailers may deploy customer-centric technologies such as easy sign-up, and RFID-tagged loyalty cards, which can send personalized rewards over mobile phones when in-store. The technology allows retailers to tap into internal information, known preferences, and social media data to better understand and delight their customers.

3. The right price

Differentiation by price will be much more dynamic in nature in order to beat the competition as customers become more aware and more sensitive to price.  Also, real-time electronic shelf pricing will replicate customers’ online experiences, as well as optimize inventories and reduce labor costs. Real-time personalized discounts and special offers will further motivate shoppers to head to stores.

4. A master system to control cross channel activities

Today’s customers expect to get what they want—where and when and how they want it—and they achieve it by using multiple (Omni) channels for retail and marketing communication. Therefore the complexity of omni-channel processes and how these interact with multiple systems may require a kind of “mission control” center where retailers can see and control every activity across all channels.

5. Predicting your customer’s buying behavior

Predictive analytics in retail will enable stores to know, with a great deal of certainty, what customers are going to want and when. Predictive analytics tools, especially when combined with streaming analytics, offer retailers the ability to manage queues, customer expectations and inventories before there is an issue.

Finally, Bricks and Mortar retailers are battling to survive on their own.  Retailers therefore need to integrate both the physical and digital systems to prosper and grow during 2016. The next five trends that Bricks and Clicks retailers  should take note of will be discussed in a follow-up article.

Visit eBizplan for plans to integrate your physical retail shop with an online retail channel.