Retail Customers use of Social Media Sites

Management consultant, blog writer, dreamer

Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income  when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.

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Bricks and Clicks Retailers – the Best of Both Worlds

Management consultant, blog writer, dreamer

The way forward for retail is Bricks and Clicks (doing business in a shop and online). In an article earlier this year Justin Taylor head of EMEA retail trying to console Bricks and Mortar (physical stores) retailers said: “despite the impact of e-commerce, physical stores remain a cornerstone of consumer engagement”.

The question that remains to be answered is:  Why is online retail growing worldwide and, at the same time, Bricks and Mortar retailers that are not engaging their customers online are closing down?

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Retailers Biggest Challenge – Integrating Online with Offline

Management consultant, blog writer, dreamer

Retailers who are for years in business are using technology that is developed for running a physical shop (Bricks and Mortar) better and making shopping for their customers easier.  A study by Forrester Consulting found that although 90% of the UK retailers are now doing business online. Sadly, most of them find it difficult to join their online and offline technology. Moreover, only 26% of the retailers interviewed mentioned that their sales are influenced by the online channel.

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Research Results Show Reasons Why Start-Up Businesses Fail

Management consultant, blog writer, dreamer

Robin Allen from Smart Insights reported results from research recently done by Quartz why 87 bootstrapped (companies that start without venture capital) failed. Allen highlighted the fact that the results show ‘poor marketing’ positioned above pricing issues, legal challenges or burn out as a reason why start-up businesses fail.

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