How to be Successful with Pay-Per-Click Advertising

Management consultant, blog writer, dreamer

Do you pay for the clicks of your AdWords campaign without getting the sales? Here are some points to consider when planning your next pay-per-click advertising campaign.

 Pay-per-click adverts are not for free

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Finding Customers in the Vastness of the Internet

Management consultant, blog writer, dreamer

No business can exists without customers. However, finding customers in the vastness of the internet can be a challenge for most Bricks and Clicks retailers. Therefore you need to know who your audience is, where they hang out online and what they respond best to, you can begin to market…

But how vast is the internet?

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Online Videos are Useful to Convince Shoppers to Buy

Management consultant, blog writer, dreamer

If a picture is worth a thousand words, what are online videos worth for retailers? Bill Briggs recently reported in the Internet Retailer that shoppers who watch a video are 1.7 times more likely to buy something than those who don’t…

Seeing it in action is believing

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Content Marketing Tips for Retailers

Management consultant, blog writer, dreamer

The quality and relevance of the content of a retailers’ web pages can mean the difference between a sale and a bounce. One of the main reasons that people use the internet is to get information about something.

Content, which is the information part of a website, is one of the ‘trade-offs’ that is used by retailers to attract customers to their sites. If it’s good, the customers may make a purchases and visit the site again.

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