Pay-Per-Click Advertising – The Landing Page

Management consultant, blog writer, dreamer

The landing page is the place where a customer ends up when clicking on a retailer’s pay-per-click ad. It is here where the customer will decide to engage further or to leave the site.

The landing page is so important that Google’s AdWords ranks each advertisers’ landing page. The ranking affects your Ad Rank and therefore your cost-per-click and position in the ad auction.

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Creating ADs for Pay-Per-Click Campaigns

Management consultant, blog writer, dreamer

To design and create ads for your pay-per-click marketing campaign remain a challenge. Retailers only have a small space to fit in a meaningful message that will appear on the result page.

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Pay-Per-Click Advertising – Getting the Keywords Right

Management consultant, blog writer, dreamer

Choosing the wrong keywords for your pay-per-click advertising marketing campaign will show little results and may cost retailers a lot of money. Keyword research is one of the most important tasks to do when retailers prepare for their pay-per-click campaigns on Google’s AdWords.

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