Integrating Online with Offline –One of the Biggest Challenges for Bricks and Mortar Retailers

Management consultant, blog writer, dreamer

Integrating online retail with offline retail remains a big challenge for most retailers. Retailers who are for years in business are using technology that is developed for running a physical shop better and making shopping for their customers easier.

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Pop-Up Shops as a Marketing Tool for Retailers

Management consultant, blog writer, dreamer

Pop-Up Shops are short-term, temporary retail events that are “here today, gone tomorrow”. It is the temporary use of physical space to create a long term, lasting impression with potential customers. “The pop-up retail phenomenon, once known as flash retailing, has grown in recent years” say experts at Gordon James Realty, a local property management firm. Retail space for pop-up shops is rented for a fraction of the cost of a long-term space and is a cost-efficient way for a retailer to increase its brand awareness and make a profit.

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Shopping Behavior of Women

Management consultant, blog writer, dreamer

Women are the world’s most powerful consumers, and their impact on the economy is growing every year. In fact, women call the shots in the vast majority of consumer spending decisions. In the USA, women buy or influence 80% of consumer purchases.1 That’s why the shopping behavior of women are important to understand.

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