Online Retailing – How Profitable are Impulsive Shoppers?

Management consultant, blog writer, dreamer

Impulsive shoppers are customers of online retailers that don’t think twice to buy a product online. For that reason they are targeted by most online retailers. However, the same characteristics that make behaviour of certain customers impulsive, may also affect their post purchase behaviour.

So let’s have a look at impulsive shoppers. Who they are? What motivate then? And how online retailers should manage them?

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Starting Your Web Store – How to Receive Payments Online

Management consultant, blog writer, dreamer

A very important step when starting your web store is to ensure that you can receive payments online. You’ve created your web store because the online retail channel means that your customers can buy 24/7 from anywhere. However, your web store is not the only one online. So, if you customers have problems to pay for your products, they will leave your site and try elsewhere.

Let’s have a look how you can receive payments online.

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Targeting a Niche Market is a Way for Small Online Retailers to Sidestep Big Competition

Management consultant, blog writer, dreamer

The market dominance of the online retail giant Amazon.com and multi-channel retailer Walmart is a huge barrier for anyone who wants to start selling products online.  As a result, the big retailers can be found anywhere online. They offer a large variety of products at ridiculous low prices. Moreover, they promise to deliver products within a couple of days of ordering. And they take the return of products in their stride. So, how on earth can you, as an owner of a Shopify or Woo Commerce website, compete with Amazon and Walmart? The answer is to develop a niche market for your business.

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