Hi, I’m your Emotional Customer. Can you please help me?

There’s an emotional customer in all of us. In fact, emotional experience connotes the whole range of our feelings, including anxiety, fear, apathy, euphoria, depression, sadness, anger, and grief 1. I’m sure we’ve all experienced some of these feelings as a result of our emotional state. Our emotional state is important because it affects our … Continue reading Hi, I’m your Emotional Customer. Can you please help me?

Managing a Business in this Chaotic Era

Invention, it must be humbly admitted, does not consist in creating out of void, but out of chaos. Mary Shelley A chaotic era we live in, indeed. Here, right now, in the middle of the 4th industrial revolution we must try to cope with the digital disruption, Donald Trump, Brexit and climate change. And that’s … Continue reading Managing a Business in this Chaotic Era

Get your Business Going with Startup Marketing

Two months into your online business and something is terribly wrong. You haven’t made one sale thus far. What could be wrong? After all, you’ve got the best eCommerce platform, with stunning graphics and detailed product catalogs. Even more, every product your site has a picture with a price and a description about its features … Continue reading Get your Business Going with Startup Marketing

Visual Merchandising – Your Silent Sales Person

Visual merchandising (VM) refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. Visual merchandising is also practiced online. The aim with VM is to influence the behavior of shoppers in a store and website visitors in the online channel. For example, … Continue reading Visual Merchandising – Your Silent Sales Person

Improve your Customers’ Online Experiences by Knowing their Personality Traits

Everyone needs a personality. After all, your personality facilitates all the important moments in your life, and is what you are really remembered for suggested Matt OKeefe, a lifehacktivist. Although everyone has a unique personality, the characteristics or qualities we display can be grouped into personality traits, which we’ll get later to. But let’s first … Continue reading Improve your Customers’ Online Experiences by Knowing their Personality Traits

Online Retailing – How Profitable are Impulsive Shoppers?

Impulsive shoppers are customers of online retailers that don’t think twice to buy a product online. For that reason they are targeted by most online retailers. However, the same characteristics that make behaviour of certain customers impulsive, may also affect their post purchase behaviour. So let’s have a look at impulsive shoppers. Who they are? … Continue reading Online Retailing – How Profitable are Impulsive Shoppers?

7 Steps to Start an Online Business

Having your own online business is a dream that many of the readers of this blog may have. There are however important steps to start an online business that needed to be followed. Starting an online business, although it operates in a different channel, is not that different from starting a Brick and Mortar business. … Continue reading 7 Steps to Start an Online Business

Very Clever AI-Powered Smartphones Empower Customers

AI-powered smartphones is the latest attempt by phone manufactures to differentiate themselves from their competitors. They argue that customers will ultimately only buy the smartest phones. But how will the retail industry react to this new gadget? Please follow and like us:

The Dawn of Autonomous Cars, and the Demise of the Car Driving Experience

The phenomenon of fully autonomous cars has begun. “Self-driving cars without a human behind the wheel could run freely on UK roads from 2021, the chancellor is set to announce”, according to AutoCar. Unfortunately, by replacing human drivers with robot drivers, the end of a rather emotional relationship that we are having with cars, will … Continue reading The Dawn of Autonomous Cars, and the Demise of the Car Driving Experience

Content Marketing – Stories that Add Value to Your Target Audience

Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Seth was right in 1999, and he is still spot on. Please follow and like us: