The Joy of Shopping

Most people want to experience the joy of shopping. People no longer consume purely for practical purposes. They purchase products and services in the hope of expressing who they are, and in hope of becoming happy. Savvy retailers can help their customers to enjoy their shopping spree. Please follow and like us:

WordPress.org is my Best Business Partner

“Technology is best when it brings people together – Matt Mullenweg, Founder of WordPress.org” In my business I can operate without many things, but not without my WordPress.org. WordPress.org has introduced me to the wonders of the online world. It gives me freedom to easily develop my website for my customers to value and enjoy. … Continue reading WordPress.org is my Best Business Partner

Good Store Atmospherics Helps Getting More Customers to your Retail Store

Store atmospherics that is prepared correctly and for your customers to enjoy will help to keep your store’s door open. Indeed, it may give you a competitive advantage over your nearest rivals. Furthermore, a customer that enjoyed a great experience while visiting your shop may return, and tell her friends about you. After all, businesses … Continue reading Good Store Atmospherics Helps Getting More Customers to your Retail Store

FM Radio in a Digitized World

FM radio, a broadcast channel coming from an analogue era, has thus far shown resilience to the intense onslaught of digital media. Contrast that with the fate of analogue television and print which have succumbed spectacularly to the digital beast. After all, traditional TV viewers have now become multichannel media users. As a result, cable … Continue reading FM Radio in a Digitized World

Managing a Business in this Chaotic Era

Invention, it must be humbly admitted, does not consist in creating out of void, but out of chaos. Mary Shelley A chaotic era we live in, indeed. Here, right now, in the middle of the 4th industrial revolution we must try to cope with the digital disruption, Donald Trump, Brexit and climate change. And that’s … Continue reading Managing a Business in this Chaotic Era

Get your Business Going with Startup Marketing

Two months into your online business and something is terribly wrong. You haven’t made one sale thus far. What could be wrong? After all, you’ve got the best eCommerce platform, with stunning graphics and detailed product catalogs. Even more, every product your site has a picture with a price and a description about its features … Continue reading Get your Business Going with Startup Marketing

Digital Transformation in a Small Business

Digital transformation is for most small businesses the only way to survive the digital disruptions of the 4th Industrial Revolution. The digital disruptions are fueled by technology innovations that resulted in the “3rd Platform” which is built on a foundation of cloud, mobile, social, and Big Data technologies 1. Many businesses reacted badly when the … Continue reading Digital Transformation in a Small Business

Business Networking in a Digital Society

Not so long ago, business networking predominantly involved interacting with peers, customers or industry leaders at congresses, meetings or events. These face to face meetings were essential to get the latest information and industry gossip. Also, here business networking was a routine practice to get business leads and to promote yourself or your brand as … Continue reading Business Networking in a Digital Society

Visual Merchandising – Your Silent Sales Person

Visual merchandising (VM) refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. Visual merchandising is also practiced online. The aim with VM is to influence the behavior of shoppers in a store and website visitors in the online channel. For example, … Continue reading Visual Merchandising – Your Silent Sales Person

How your Leadership Style Impacts the Success of your Business

Your leadership style has a huge impact on the way that your business performs. In fact, the way you lead may result in happy, engaging employees. Or your leadership style can cause your employees to be unhappy and may even harm them. In today’s rapid changing and digitize business world, leaders may find it hard … Continue reading How your Leadership Style Impacts the Success of your Business