The Joy of Shopping

Most people want to experience the joy of shopping. People no longer consume purely for practical purposes. They purchase products and services in the hope of expressing who they are, and in hope of becoming happy. Savvy retailers can help their customers to enjoy their shopping spree. Please follow and like us:

Visual Merchandising – Your Silent Sales Person

Visual merchandising (VM) refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. Visual merchandising is also practiced online. The aim with VM is to influence the behavior of shoppers in a store and website visitors in the online channel. For example, … Continue reading Visual Merchandising – Your Silent Sales Person

How your Leadership Style Impacts the Success of your Business

Your leadership style has a huge impact on the way that your business performs. In fact, the way you lead may result in happy, engaging employees. Or your leadership style can cause your employees to be unhappy and may even harm them. In today’s rapid changing and digitize business world, leaders may find it hard … Continue reading How your Leadership Style Impacts the Success of your Business

Improve your Customers’ Online Experiences by Knowing their Personality Traits

Everyone needs a personality. After all, your personality facilitates all the important moments in your life, and is what you are really remembered for suggested Matt OKeefe, a lifehacktivist. Although everyone has a unique personality, the characteristics or qualities we display can be grouped into personality traits, which we’ll get later to. But let’s first … Continue reading Improve your Customers’ Online Experiences by Knowing their Personality Traits

Influencer Marketing for Retailers

Influencer marketing (IM), the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is now used by many retailers to get people to buy their products. Indeed, influencer marketing is growing faster than organic search and is responsible for 28% of customer acquisition, according to Aj Agrawal in Entrepreneur.com. Please … Continue reading Influencer Marketing for Retailers

Adding Products to your eCommerce Website

Adding products to your website is a very important step when establishing your eCommerce website. Indeed, not having products for your customers to buy on your sites will result in no income. The products that you can add to your website may be physical, stuff you use or enjoy daily, such as clothing or ornaments. … Continue reading Adding Products to your eCommerce Website

Online Retailing – How Profitable are Impulsive Shoppers?

Impulsive shoppers are customers of online retailers that don’t think twice to buy a product online. For that reason they are targeted by most online retailers. However, the same characteristics that make behaviour of certain customers impulsive, may also affect their post purchase behaviour. So let’s have a look at impulsive shoppers. Who they are? … Continue reading Online Retailing – How Profitable are Impulsive Shoppers?

Targeting a Niche Market is a Way for Small Online Retailers to Sidestep Big Competition

The market dominance of the online retail giant Amazon.com and multi-channel retailer Walmart is a huge barrier for anyone who wants to start selling products online.  As a result, the big retailers can be found anywhere online. They offer a large variety of products at ridiculous low prices. Moreover, they promise to deliver products within … Continue reading Targeting a Niche Market is a Way for Small Online Retailers to Sidestep Big Competition

7 Steps to Start an Online Business

Having your own online business is a dream that many of the readers of this blog may have. There are however important steps to start an online business that needed to be followed. Starting an online business, although it operates in a different channel, is not that different from starting a Brick and Mortar business. … Continue reading 7 Steps to Start an Online Business

Hi, I’m your Emotional Customer. Can you please help me?

There’s an emotional customer in all of us. In fact, emotional experience connotes the whole range of our feelings, including anxiety, fear, apathy, euphoria, depression, sadness, anger, and grief 1. I’m sure we’ve all experienced some of these feelings as a result of our emotional state. Our emotional state is important because it affects our … Continue reading Hi, I’m your Emotional Customer. Can you please help me?