The Value Proposition for Bricks and Clicks Retailers

Management consultant, blog writer, dreamer

I’m not aware of one retailer that does his/her business without customers. Indeed, retailers that have plenty of loyal customers enjoy a competitive advantage and are doing well. So, how do they do it?  Retailers with a clear and effective value proposition at least know who their customers are, what they want and need and why are they coming back. Above all, retail customers can also be found online…

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Webrooming and Showrooming – Buying Behaviors of Retail Customers in Virtual and Physical Environments

Management consultant, blog writer, dreamer

Webrooming and showrooming are popular jargons that describe how retail customers use different combinations of online and physical channels to search for information about products, corroborate this information and make the purchase 4. These customers are tech savvy and they use their mobile phones to great effect to help them to decide what to buy where and at what price.

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Thinking About Competing With Amazon.com? Think Again…

Management consultant, blog writer, dreamer

Competing with Amazon.com may prove to be a difficult if not an impossible challenge. You are up against an extraordinary company led by an extraordinary leader.

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Order Fulfillment in Omni-Channel Retail – the “Last Mile Delivery” most Retailers Fail to Complete

Management consultant, blog writer, dreamer

Shoppers expect a seamless shopping experience — no matter where they are, what device they are using, or how they choose to shop. Order Fulfillment in Omni-Channel Retail – taking the right product, putting it in the right box, shipping it, and gaining the customer’s approval – is a demanding task.

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Demise of Loyal Retail Customers in the Digital Age

Management consultant, blog writer, dreamer

Loyal retail customers have for long now given Bricks and Mortar (BM) retailers an advantage over their competitors. However, the advent of the internet and the subsequent development of the online shopping channel have changed the shopping behaviour of retail customers.

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Drop Shipping in 2017 – Opportunities and Turbulence for Retailers

Management consultant, blog writer, dreamer

Drop shipping in 2017: Is drop shipping the ‘holy grail’ for struggling Bricks Mortar retailers? Or is it a retail business model that goes against what online customers demand: An easy, consistent and seamless experience.

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How do Customers Respond to Self-Service Technology in Retail Shops?

Management consultant, blog writer, dreamer

Retailers use Self-Service Technology (SST) to make shopping for their customers more convenient. Some retailers even offer a smartphone app that lets customers scan items as they shop. “They pay on their phone, skipping the physical checkout counter entirely” writes Lauren Zumbach, recently in Phys.Org. Is self-checkout a time-saver for customers, or is it just another gadget that can go wrong, or is not understood nor trusted by customers?

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Pop-Up Shops as a Marketing Tool for Retailers

Management consultant, blog writer, dreamer

Pop-Up Shops are short-term, temporary retail events that are “here today, gone tomorrow”. It is the temporary use of physical space to create a long term, lasting impression with potential customers. “The pop-up retail phenomenon, once known as flash retailing, has grown in recent years” say experts at Gordon James Realty, a local property management firm. Retail space for pop-up shops is rented for a fraction of the cost of a long-term space and is a cost-efficient way for a retailer to increase its brand awareness and make a profit.

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Shopping Behavior of Women

Management consultant, blog writer, dreamer

Women are the world’s most powerful consumers, and their impact on the economy is growing every year. In fact, women call the shots in the vast majority of consumer spending decisions. In the USA, women buy or influence 80% of consumer purchases.1 That’s why the shopping behavior of women are important to understand.

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Artificial Intelligence – Digital Outcomes or Digital Disruptions for Retailers?

Management consultant, blog writer, dreamer

Artificial intelligence (AI) is intelligence exhibited by machines. AI, still science fiction for most of us, is now becoming a daunting reality in the retail sector. Although we have learned machines (e.g. robots) for some time now, connecting them with the internet may accelerate digital disruption. Digital disruption occurs because unmet needs in the market and in our societies can be addressed through digital means 1.

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