Content Marketing – Stories that Add Value to Your Target Audience

Management consultant, blog writer, dreamer

Content marketing is the only marketing left. Teaching your customers and giving your customers the resources to believe you are new marketing, said Seth Godin, renowned marketing author. Seth was right in 1999, and he is still spot on.

Continue reading Content Marketing – Stories that Add Value to Your Target Audience

Please follow and like us:

Demise of Loyal Retail Customers in the Digital Age

Management consultant, blog writer, dreamer

Loyal retail customers have for long now given Bricks and Mortar (BM) retailers an advantage over their competitors. However, the advent of the internet and the subsequent development of the online shopping channel have changed the shopping behaviour of retail customers.

Continue reading Demise of Loyal Retail Customers in the Digital Age

Please follow and like us:

How Direct Mail can help you to market your Website

Management consultant, blog writer, dreamer

Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…

Continue reading How Direct Mail can help you to market your Website

Please follow and like us:

Paying Customers are Needed for Business Growth and Survival

Management consultant, blog writer, dreamer

Any business needs paying customers to survive. Retailers need however to understand the behavior of their customer to earn their money.

What is a paying customer?

Continue reading Paying Customers are Needed for Business Growth and Survival

Please follow and like us:

The Big Challenge: How to Increase your Website Traffic

Management consultant, blog writer, dreamer

New research has shown that increasing Website Traffic is the biggest challenge for Bricks and Clicks retailers.

Why is Website Traffic important?

Website traffic (or the number of visitors to your website) is important because the number of visitors equals the number of opportunities you have to add new customers.

Continue reading The Big Challenge: How to Increase your Website Traffic

Please follow and like us:

Offering Value to Your Customers

Management consultant, blog writer, dreamer

Many companies still believe that their customers exchange money for products that they offer. You rather should offer value to your customers…

Continue reading Offering Value to Your Customers

Please follow and like us:

It Pays For Retailers To Please Customers

Management consultant, blog writer, dreamer

There’s now doubt about it, retailers need to be outstanding in order to please customers.

Overall, retailers succeed to please customers

The Wise Marketer reports that the overall satisfaction of retail customers has grown 23% over the past six years.  They ascribed this growth to the increasing use of digital technology by Brick and Mortar retailers.

Continue reading It Pays For Retailers To Please Customers

Please follow and like us: