How to be Successful with Pay-Per-Click Advertising

Management consultant, blog writer, dreamer

Do you pay for the clicks of your AdWords campaign without getting the sales? Here are some points to consider when planning your next pay-per-click advertising campaign.

 Pay-per-click adverts are not for free

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Finding Customers in the Vastness of the Internet

Management consultant, blog writer, dreamer

No business can exists without customers. However, finding customers in the vastness of the internet can be a challenge for most Bricks and Clicks retailers. Therefore you need to know who your audience is, where they hang out online and what they respond best to, you can begin to market…

But how vast is the internet?

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Online Videos are Useful to Convince Shoppers to Buy

Management consultant, blog writer, dreamer

If a picture is worth a thousand words, what are online videos worth for retailers? Bill Briggs recently reported in the Internet Retailer that shoppers who watch a video are 1.7 times more likely to buy something than those who don’t…

Seeing it in action is believing

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Content Marketing Tips for Retailers

Management consultant, blog writer, dreamer

The quality and relevance of the content of a retailers’ web pages can mean the difference between a sale and a bounce. One of the main reasons that people use the internet is to get information about something.

Content, which is the information part of a website, is one of the ‘trade-offs’ that is used by retailers to attract customers to their sites. If it’s good, the customers may make a purchases and visit the site again.

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Bricks and Clicks Retailers – the Best of Both Worlds

Management consultant, blog writer, dreamer

The way forward for retail is Bricks and Clicks (doing business in a shop and online). In an article earlier this year Justin Taylor head of EMEA retail trying to console Bricks and Mortar (physical stores) retailers said: “despite the impact of e-commerce, physical stores remain a cornerstone of consumer engagement”.

The question that remains to be answered is:  Why is online retail growing worldwide and, at the same time, Bricks and Mortar retailers that are not engaging their customers online are closing down?

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Retailers Biggest Challenge – Integrating Online with Offline

Management consultant, blog writer, dreamer

Retailers who are for years in business are using technology that is developed for running a physical shop (Bricks and Mortar) better and making shopping for their customers easier.  A study by Forrester Consulting found that although 90% of the UK retailers are now doing business online. Sadly, most of them find it difficult to join their online and offline technology. Moreover, only 26% of the retailers interviewed mentioned that their sales are influenced by the online channel.

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Research Results Show Reasons Why Start-Up Businesses Fail

Management consultant, blog writer, dreamer

Robin Allen from Smart Insights reported results from research recently done by Quartz why 87 bootstrapped (companies that start without venture capital) failed. Allen highlighted the fact that the results show ‘poor marketing’ positioned above pricing issues, legal challenges or burn out as a reason why start-up businesses fail.

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Include a market analysis in your business plan

Management consultant, blog writer, dreamer

Drafting a business plan it is important to do a market analysis. You should determine against who your business is going to compete, what the size of the market is, whether the market is profitable and who your customers will be.

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The value of business plans when you start a business

Management consultant, blog writer, dreamer

How many people that want to start their own business have a business plan in mind as one of the first things they must do before opening their doors? Not many… Recent research reported by the “Start Up Donut” showed that more than 1.5 million UK SMEs (about one third) don’t have business plans.

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Are Your Customers Receiving Your Marketing Messages?

Management consultant, blog writer, dreamer

Retailers spend big money to convey messages about their products and their prices to their customers. However, if the customers understand the marketing messages differently as what the retailer has intended, then big money may be wasted…

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