emotional customer

Online Retailing – How Profitable are Impulsive Shoppers?

76 Comments / Strategic Marketing /

[simple-author-box] Impulsive shoppers are customers of online retailers that don’t think twice to buy a product online. For that reason they are targeted by most online retailers. However, the same characteristics that make behaviour of certain customers impulsive, may also affect their post purchase behaviour. So let’s have a look at impulsive shoppers. Who they […]

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Hi, I’m your Emotional Customer. Can you please help me?

9 Comments / Strategic Marketing /

[simple-author-box] There’s an emotional customer in all of us. In fact, emotional experience connotes the whole range of our feelings, including anxiety, fear, apathy, euphoria, depression, sadness, anger, and grief 1. I’m sure we’ve all experienced some of these feelings as a result of our emotional state. Our emotional state is important because it affects

Hi, I’m your Emotional Customer. Can you please help me? Read More »

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