Targeting a Niche Market is a Way for Small Online Retailers to Sidestep Big Competition

Management consultant, blog writer, dreamer

The market dominance of the online retail giant Amazon.com and multi-channel retailer Walmart is a huge barrier for anyone who wants to start selling products online.  As a result, the big retailers can be found anywhere online. They offer a large variety of products at ridiculous low prices. Moreover, they promise to deliver products within a couple of days of ordering. And they take the return of products in their stride. So, how on earth can you, as an owner of a Shopify or Woo Commerce website, compete with Amazon and Walmart? The answer is to develop a niche market for your business.

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Thinking About Competing With Amazon.com? Think Again…

Management consultant, blog writer, dreamer

Competing with Amazon.com may prove to be a difficult if not an impossible challenge. You are up against an extraordinary company led by an extraordinary leader.

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Amazon.com and Walmart – Set to Face Off in the Omni-Retail Channel Space

Management consultant, blog writer, dreamer

Amazon.com and Walmart are busy reacting to challenges in their retail channels. The outcomes of their strategies are setting up these retail titans for a massive collusion in the Omni-channel retail space. “Amazon and Walmart have become the disruptive titans of today’s business world” says Jim Tompkins, CEO of Tompkins International. The rest of the retailers are playing catch up as they create benefits for their customers at a phenomenal rate.

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How Direct Mail can help you to market your Website

Management consultant, blog writer, dreamer

Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…

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Business Plan: Competitors in the Market

Management consultant, blog writer, dreamer

Competitors of your business are entities that offer similar products or services to customers in the same market that you are busy in. In other words, if you own a bakery on the corner, the supermarket in the nearby shopping mall that sells bread, is your main competitor.

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