The State of Retail 2017 – The Unstoppable Force of Change

Management consultant, blog writer, dreamer

What is the state of retail in 2017? What are the movers and shakers doing? And are there any retail stores left to close?

Continue reading The State of Retail 2017 – The Unstoppable Force of Change

Please follow and like us:

Personalization of Marketing Communication – not just for your Customer’s sake

Management consultant, blog writer, dreamer

Personalization of marketing communication is not just a good practice for retailers, but also a way to help their businesses survive. The advent of the internet has rendered retailers the opportunity to offer their customers products specifically customized for them. This is in direct contrast with mass marketing where the objective is to broadcast product offerings to reach the largest number of people possible.

Continue reading Personalization of Marketing Communication – not just for your Customer’s sake

Please follow and like us:

Generation Y, Showing the Way for Retailers in the Digital Age

Management consultant, blog writer, dreamer

Generation Y or Millenniums, comprises of individuals that were born between 1980 and 1994, and make up about 25% of the world’s population. Gen Y is therefore an important cohort for retailers to target because of its size and purchasing power. Retailers, as with the other generational cohorts (Baby Boomers, Generation X and Generation Z), need to know what the shopping behaviors of the Gen Yers are. But first we need to know who Generation Y is?

Continue reading Generation Y, Showing the Way for Retailers in the Digital Age

Please follow and like us:

Know Your Clever, Less Distinctive Customers – Generation X

Management consultant, blog writer, dreamer

Generation X, which refers to those born from the mid-sixties to late seventies is one of the most highly educated generations in history and is characterized by technological and media savvy, skepticism and pragmatism 1. Above all, these shrewd customers usually make informed purchasing decisions and often search the internet for the best deals. So what makes Generation X different from other generational cohorts?

Continue reading Know Your Clever, Less Distinctive Customers – Generation X

Please follow and like us:

Shopping Behavior of The Baby Boomers

Management consultant, blog writer, dreamer

If you were born 50 to 70 years ago, you’re a ‘Baby Boomer’. Yes, most of you are still alive and do most of things you did as a youngster, but doing it differently. Retailers should realize that you are different from other generations and therefore behave differently when shopping. If they make your shopping trip a pleasant one, they may find that you (Baby Boomers) can be a profitable customer niche. Similarly can retailers with an online presence achieve more sales and positive word of mouth once they recognize Baby Boomers is a valuable consumer segment.

Continue reading Shopping Behavior of The Baby Boomers

Please follow and like us:

Drop Shipping Retail in 2016

Management consultant, blog writer, dreamer

The author of this blog has previously learnt hard lessons when trying to do drop shipping. Has anything changed with drop shipping since three years ago?

What is drop shipping?

Continue reading Drop Shipping Retail in 2016

Please follow and like us:

The Retail Warehouse – Getting the Right Product to the Right Customer

Management consultant, blog writer, dreamer

The function of the warehouse has changed substantially for Bricks and Clicks retailers. Brick and Mortar retailers traditionally used their warehouses to receive and store their merchandise to later put it on the shelves to be sold.

Now, in the age of online retailing, the role of the warehouse has changed from a dusty storage facility to a dynamic customer fulfillment center.

Continue reading The Retail Warehouse – Getting the Right Product to the Right Customer

Please follow and like us:

Retail Customers use of Social Media Sites

Management consultant, blog writer, dreamer

Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income  when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.

Continue reading Retail Customers use of Social Media Sites

Please follow and like us:

How Direct Mail can help you to market your Website

Management consultant, blog writer, dreamer

Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…

Continue reading How Direct Mail can help you to market your Website

Please follow and like us:

Why Retailers Need to Blog

Management consultant, blog writer, dreamer

A blog page is a cost effective platform that retailers can use to interact with their customers. As a result, customers are increasingly making their final decision to buy a product by reading reviews. Also, they interact with other on the blog-page to help them with their purchase decision.

Why should a retailer have a blog?

Continue reading Why Retailers Need to Blog

Please follow and like us: