Hi, I’m your Emotional Customer. Can you please help me?

Management consultant, blog writer, dreamer

There’s an emotional customer in all of us. In fact, emotional experience connotes the whole range of our feelings, including anxiety, fear, apathy, euphoria, depression, sadness, anger, and grief 1. I’m sure we’ve all experienced some of these feelings as a result of our emotional state.

Our emotional state is important because it affects our decisions before and while we’re shopping 2. And all retailers need to know it…

Continue reading Hi, I’m your Emotional Customer. Can you please help me?

Please follow and like us: