shopping behavior

Add your Business Online and so Defeat the Virus

What should you do to add your business online? For one thing, you should add the online channel urgently to your business model. Why? Because, we’re now for months in the devastating grip of the CORVID-19 lock down, and with little relief in sight. As a result, your customers are staying at their homes for […]

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Hi, I’m your Emotional Customer. Can you please help me?

[simple-author-box] There’s an emotional customer in all of us. In fact, emotional experience connotes the whole range of our feelings, including anxiety, fear, apathy, euphoria, depression, sadness, anger, and grief 1. I’m sure we’ve all experienced some of these feelings as a result of our emotional state. Our emotional state is important because it affects

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Artificial Intelligence – Digital Outcomes or Digital Disruptions for Retailers?

[simple-author-box] Artificial intelligence (AI) is intelligence exhibited by machines. AI, still science fiction for most of us, is now becoming a daunting reality in the retail sector. Although we have learned machines (e.g. robots) for some time now, connecting them with the internet may accelerate digital disruption. Digital disruption occurs because unmet needs in the

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Retail Customers use of Social Media Sites

[simple-author-box] Social media sites have created one of the most exciting and efficient opportunities for retailers to reach their customers. It also offer great opportunities for the owners of social media networking sites to get ‘pay per click’ income  when retailers post ads on the sites and visitors click on the ‘buy’ buttons to buy stuff.

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Bricks and Clicks Retailers – the Best of Both Worlds

[simple-author-box] The way forward for retail is Bricks and Clicks (doing business in a shop and online). In an article earlier this year Justin Taylor head of EMEA retail trying to console Bricks and Mortar (physical stores) retailers said: “despite the impact of e-commerce, physical stores remain a cornerstone of consumer engagement”. The question that

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Retailers Biggest Challenge – Integrating Online with Offline

[simple-author-box] Retailers who are for years in business are using technology that is developed for running a physical shop (Bricks and Mortar) better and making shopping for their customers easier.  A study by Forrester Consulting found that although 90% of the UK retailers are now doing business online. Sadly, most of them find it difficult

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