Customer Centricity – Now is the Opportunity to know your Customers Better

Management consultant, blog writer, dreamer

Customer centricity means that retailers should align products and services with the needs of their most valuable customers 1. Said Peter Drucker more than 50 years ago: “it is the customer who determines what a business is, what it produces, and whether it will prosper.”

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The Value Proposition for Bricks and Clicks Retailers

Management consultant, blog writer, dreamer

I’m not aware of one retailer that does his/her business without customers. Indeed, retailers that have plenty of loyal customers enjoy a competitive advantage and are doing well. So, how do they do it?  Retailers with a clear and effective value proposition at least know who their customers are, what they want and need and why are they coming back. Above all, retail customers can also be found online…

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Bricks and Clicks Retailers – the Best of Both Worlds

Management consultant, blog writer, dreamer

The way forward for retail is Bricks and Clicks (doing business in a shop and online). In an article earlier this year Justin Taylor head of EMEA retail trying to console Bricks and Mortar (physical stores) retailers said: “despite the impact of e-commerce, physical stores remain a cornerstone of consumer engagement”.

The question that remains to be answered is:  Why is online retail growing worldwide and, at the same time, Bricks and Mortar retailers that are not engaging their customers online are closing down?

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Offering Value to Your Customers

Management consultant, blog writer, dreamer

Many companies still believe that their customers exchange money for products that they offer. You rather should offer value to your customers…

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