How to be Successful with Pay-Per-Click Advertising

Management consultant, blog writer, dreamer

Do you pay for the clicks of your AdWords campaign without getting the sales? Here are some points to consider when planning your next pay-per-click advertising campaign.

 Pay-per-click adverts are not for free

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Finding Customers in the Vastness of the Internet

Management consultant, blog writer, dreamer

No business can exists without customers. However, finding customers in the vastness of the internet can be a challenge for most Bricks and Clicks retailers. Therefore you need to know who your audience is, where they hang out online and what they respond best to, you can begin to market…

But how vast is the internet?

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Content Marketing Tips for Retailers

Management consultant, blog writer, dreamer

The quality and relevance of the content of a retailers’ web pages can mean the difference between a sale and a bounce. One of the main reasons that people use the internet is to get information about something.

Content, which is the information part of a website, is one of the ‘trade-offs’ that is used by retailers to attract customers to their sites. If it’s good, the customers may make a purchases and visit the site again.

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More Mobile Sales For Online Retailers

Management consultant, blog writer, dreamer

Growing your mobile sales in the retail channel starts by delivering the same type of experiences consumers are encountering while shopping online using a computer.

Mobile has since 2014 exceed personal computers for internet usage…

The growth of mobile devices

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How Direct Mail can help you to market your Website

Management consultant, blog writer, dreamer

Remember the ‘good old days’ when your post-box was filled to its capacity with flyers, brochures and promotion letters? Indeed, for the most part you can now use direct mail to inform your customers and other consumers what they can find on your website…

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How to use LinkedIn as a Marketing Tool

Management consultant, blog writer, dreamer

LinkedIn is a business-oriented social networking service that is mainly used for professional networking.  It has around 400 million acquired users in more than 200 countries and territories.

The basic functionality of LinkedIn allows users (workers and employers) to create profiles and “connections” to each other in an online social network. Lasting professional relationships can so be created. Users can invite anyone (whether a site user or not) to become a connection.

According to iMedia Connection, LinkedIn Groups can be used as a marketing tool for connecting and communicating throughout the marketing industry. iMedia Connection suggests a number of ways that marketers can use LinkedIn Groups to their advantage.

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How to Improve Your Email Marketing Campaign

Management consultant, blog writer, dreamer

Email marketing provides twice the return on investment (ROI) relative to other forms of online marketing 1. Indeed, E-mail offers many practical benefits over traditional direct mail.

Its lower cost means it is possible to send more, better targeted, messages to each recipient as E-mail can be used to send reminders about a sales promotion, (Chaffey, D., 2006. Total e-mail marketing, Routledge).

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Is Search Engine Optimization A Viable Tool for Online Retailers?

Management consultant, blog writer, dreamer

Search Engine Optimization (SEO) is used by retailers to get their websites ranked higher with organic searches on websites like Google. Also, retailers change the structure and content of their websites to make it more SEO friendly. Even more, they acquire and exchange links from other websites to improve their position on result pages.

How does Search Engine Optimization works?

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Use the Humanity of Facebook to Boost your Retail Sales

Management consultant, blog writer, dreamer

Facebook offers a number of opportunities to connect with literally millions of potential users or customers that may increase the number of visitors to your website.

The ‘humanity’ of Facebook

It is hard to comprehend the number of people that are connected to Facebook- 1.4 billion active users as of the first quarter of 2015. However, because we are human beings, the numbers should not surprise us.

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The Big Challenge: How to Increase your Website Traffic

Management consultant, blog writer, dreamer

New research has shown that increasing Website Traffic is the biggest challenge for Bricks and Clicks retailers.

Why is Website Traffic important?

Website traffic (or the number of visitors to your website) is important because the number of visitors equals the number of opportunities you have to add new customers.

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