Influencer Marketing for Retailers

Management consultant, blog writer, dreamer

Influencer marketing (IM), the process of identifying, engaging and supporting individuals who create conversations with a brand’s customers, is now used by many retailers to get people to buy their products. Indeed, influencer marketing is growing faster than organic search and is responsible for 28% of customer acquisition, according to Aj Agrawal in Entrepreneur.com.

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Word of Mouth Marketing for Better or for Worse

Management consultant, blog writer, dreamer

Word of mouth (WOM) is one of the most important communication channels that customers use to discuss retail shops and brands. WOM is informal, frequent and important and the outcomes can be beneficial or disastrous for a brand or a retailer.

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The Role That Social Media Plays In Driving Online Retail Sales

Management consultant, blog writer, dreamer

Social media driven retail sales and referral traffic are rising at a faster pace than all other digital marketing channels. In fact, it is cheaper for retailers to advertise on Facebook than it is using Google’s Adwords (WebRunner, 2017).

The link between social media and retail sales

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